The Ultimate Benefits Of Selling Private Label

March 07, 2018 Allison Hess


The Ultimate Benefits Of Selling Private Label

Private label categories are growing at an exponential rate in nearly every product category. This is especially true for online sellers, with nearly 50% of Amazon sellers involved in some sort of private labeling.

If you want to sell a unique, differentiated product on Amazon without making a substantial investment, private label branding might be the right solution for you.

Should you sell private label? What are the benefits of a private label?

What Is Private Label?

A private label brand is often as simple as putting your logo and brand name on a generic product manufactured by a third-party.

For example, you go into CVS to buy ibuprofen. You see brand names like Motrin and Advil, but you also see the CVS brand ibuprofen. That is CVS’s private label. They have put their stamp on a generic, non-patented product.

Or you go to your local hair salon, Cut And Dry. They are selling Cut And Dry shampoos and conditioners. Most likely, they haven’t created their own secret formula of hair care. They’re putting their private label on a generic type of shampoo.

Almost every category today offers some sort of private labeling. This includes personal care, cosmetics, beverages, household items (like Home Revolution), and even frozen foods.

If you can sell it, you can likely private label it.

Read: Reselling Or Private Labeling: How To Find Success On Amazon

How Do You Sell Private Label?

As an online seller, you have two avenues with private labeling. You can either create your own private label or partner with an established private label.

If you create your own private label, you work with a manufacturer to put your brand name on a generic product. Oftentimes, a factory will produce the same generic product for multiple clients, simply attaching different brand labels on the packaging.

For example, you could put your brand name on a toothpaste package or a water bottle. This means that you have your own logo and name, and those products “belong” to your brand.

You can also become a seller for established private labels as well. For example, you could sign up to be a Home Revolution seller. This means you would be selling our private Home Revolution brand as a registered seller. You don’t have to deal with labeling or procurement; you just have to sell the private label.

The Ultimate Benefits Of Selling Private Label online seller packaging products

Why Sell Private Labels?

1. Customers want private labels.

A study by Nielson found that 71% of global respondents have a favorable opinion about private labels, especially in North America, Europe, and Australia.

Most customers buy private label for the value. About 70% of buyers believe they get a better price on a private label, and they purchase private label to save money. 62% of respondents said buying private label makes them feel like a smart shopper.

Customers know that private labels provide the same value as the larger brand names but at a lower cost. As a seller, you want to optimize on this belief in order to provide significant value to your audience.

2. You have control of the product.

If sell a trademarked or patented product, you don’t have control over the product you’re putting out. You are instead a distributor for someone else’s product.

With private labeling, you have control over production and quality standards. You control what the label, packaging, and quality looks and feels like.

Even though it’s a generic product, you have a stronger say in your product than if you were reselling someone else’s product.

Even if you are a licensed seller for a private label, you still have more control over product qualities because you can maintain a strong relationship with the label owner. For example, if you sell Home Revolution products, we gather seller feedback to best determine quality standards for our products. You have a greater voice in the product you’re selling.

3. You create a brand identity.

With a private label, you put your own name on the package. You build your own business and marketing identity that:

  • Gains recognition and visibility
  • Enables customer loyalty
  • Promotes advertising
  • Drives sales

You are running your own branded business. For example, you can label yourself as the exclusive, luxurious brand or the discount, bargain brand or the eco-friendly brand. You can target your marketing to a specific niche and sphere to gain a foothold in a given market.

If you are a private label seller, you aren’t necessarily creating your own brand, but you’re benefiting from the marketing and visibility of the established private label.

For example, Home Revolution already has a foothold in the Home category. We have an extensive sales history and a list of loyal customers behind us. As a seller, you can optimize and pull on our established and growing private label success.

The Ultimate Benefits Of Selling Private Label online seller working at desk taking notes

4. You determine pricing and margins.

Because you control your product and brand, you can control your pricing in tandem.

When you sell another company’s product, they usually have strict requirements regarding pricing and distribution. They may limit you on how much you can sell, discounts and promotions you can run, and platforms on which you can distribute.

When you own your brand, you can set your pricing and distribution accordingly. For example, if you want to position yourself as a luxury brand, you can price higher than the industry average for that product. If you want to be a discount brand, you can price cheaper (if your manufacturing costs allow for it).

If you sell a private label, you can work with the owner of that label one-on-one to run promotions, deals, and pricing structures that work best for your business.

Plus, private labels usually have higher margins. The cost to make generic products is usually low, especially if you find a manufacturer already making that product efficiently.

With low margins and a control of customer pricing, you have a strong command over your own revenue.

There is no cap on your potential growth with private labeling.

5. You have flexibility.

You’re not inventing or manufacturing a new product. This means you have flexibility and adaptability to change your product portfolio with ease. You can move from toothpaste to candles in one inventory cycle. 

This means you can quickly adapt to customer trends and data. Private labeling gives you the freedom and flexibility to sell the products your customers demand when they demand it.

6. You gain an advantage on Amazon.

Private labels are usually trademarked. This means that only the owner and any registered sellers can offer that private label.

When you make your own brand, you’re instantly setting yourself apart from the competition on Amazon. No one else has the same private label as you. You aren’t sharing a listing with ten other sellers. Your brand name is unique, which makes your selling opportunities unique as well.

You have a competitive advantage in that you have complete control over your listing, branding, and optimization potential. 

What Are The Disadvantages Of Private Label?

There is only one disadvantage of private labeling: competition. You are selling generic products, which means that other private labels are selling the same products as you. You’re also up against major brand retailers who already have a loyal following. 

For example, Motrin customers are loyal to Motrin. They will only switch to CVS brand if it’s significantly cheaper or it has another sort of differentiating factor.

To overcome this perceived disadvantage, you need to build strong loyalty to your private label brand. If you can grab and engage customers with your private label, you instantly have a competitive advantage that will drive your business forward.

The Bottom Line

Are you interested in selling a private label? Not sure how to get started?

Home Revolution is an amazing option for private labeling. We work closely with our sellers to ensure you maintain business control while mutually growing the brand.

Sign up now to join the revolution!

Have your own private label in mind? Great! Check out our seller’s services to get started building a loyal customer following.

16 Responses

Brookly Fab
Brookly Fab

May 17, 2022

i am super excited this very moment indeed Dr Dominion is truly a good man, i doubted him from the beginning but right now i can trust him with my all because he has put a beautiful smile on my face and change my life from struggle to millionaire, what would i have done without him, just few months ago i was struggling wondering what would my life turn into, now i am here sharing a wonderful testimony of my life, after i explained my whole situation to him he took me as his own daughter and removed my family from shame, he prepared a lottery winning spell for me with true sincerity and gave me a winning number to play and that was how i won that jackpot, Dr Dominion took away my shame, my pain and my worries, what a humble man with a heart of gold, thank you so much i am very grateful for what you have done for me, should you have any interest in giving it a try or going through any difficulties i think he is the right man to talk to and i believe he can help you as well.

WhatsApp: +16574277820
Call: +12059642462

Helen Patient
Helen Patient

May 10, 2022

My problem with herpes has caused me many traumas, especially in my sexual life. I was so afraid of infecting my Boyfriend, I suffered the embarrassment of visiting dermatologists queries hundreds of times. Unfortunately, they did not find a definitive solution to my problem.The solution came from the least expected place. By reading in a forum on the subject, mentioned a method for eliminating herpes. Many people had tried, with excellent and quick results.I had nothing to lose so I decided to use this method to eliminate my herpes. I spent 18 days using this method and my herpes completely disappeared. I recommend this method to all those infected with herpes virus, who want to eliminate the herpes from their body forever. Contact Doctor Razor via his Email : , I recommend his herbal herpes healing method, Whatsapp or Call Doctor Razor Via +2349065420442

Mato Ray
Mato Ray

April 02, 2022

I’m just too happy that everything is in place for me now. I would gladly recommend the use of spell to any one going through marriage problems and want to put an end to it by emailing Dr Emu through and that was where I got the help to restore my marriage. WhatsApp +2347012841542

Https:// - 비바카지노주소 - 비바카지노주소

March 08, 2022 – 온라인카지노 카지노게임사이트 온라인바카라 바카라사이트 Gamja888 – 온라인바카라 – 밀리언클럽카지노 – 안전카지노사이트 – 바카라사이트추천 – 우리카지노계열 – 슬롯머신777 – 로얄카지노사이트 – 크레이지슬롯 – 온라인블랙잭 – 인터넷룰렛 – 카지노검증사이트 – 안전바카라사이트 – 모바일바카라 – 바카라 필승법 – 메리트카지노 – 바카라 노하우 - 모바일카지노 - 모바일카지노

March 08, 2022 – 온라인바카라 카지노사이트 바카라사이트 인터넷카지노 – Goguma999 – 카지노검증사이트 – 로얄카지노계열 – 슬롯머신사이트 – 맥스카지노 – 바카라게임사이트 – 카심바코리아 카지노 – 모바일카지노 – 실시간바카라 – 라이브카지노 – 온라인슬롯 – 바카라 이기는방법 – 안전카지노사이트 – 우리카지노사이트 – 샌즈카지노주소 – 바카라 게임규칙 – 바카라 게임방법 - 실시간카지노 - 실시간카지노

March 08, 2022 – 바카라사이트 | 우리카지노 | 온라인바카라 | 카지노사이트 실시간바카라 – 우리카지노 – 더킹카지노 – 샌즈카지노 – 예스카지노 – 코인카지노 – 더나인카지노 – 더존카지노 – 카지노사이트 – 골드카지노 – 에볼루션카지노 – 카지노 슬롯게임 – baccarat – 텍사스 홀덤 포카 – blackjack - 밀리언카지노 - 밀리언카지노

March 08, 2022 – 로얄카지노 | 비바카지노주소 | 카지노사이트 | 바카라사이트 – 온라인카지노게임사이트 – 모바일바카라 – 룰렛추천주소 – 바카라 패턴 – 온라인바카라 – 카심바코리아 카지노슬롯

private label hair
private label hair

December 22, 2021

What a wonderful experience, thanks for the blog! You might want to check mine at private label hair

 private label hair products
private label hair products

December 13, 2021

What a wonderful experience! You might want to check mine at “” < private label hair products >

private label hair
private label hair

December 13, 2021

What a wonderful experience! You might want to check mine at “”

private label hair products
private label hair products

December 06, 2021

What a grateful experience! You might want to check mine at private label hair products

private label hair products
private label hair products

December 05, 2021

What a grateful experience! You might want to check mine at private label hair products

private label hair
private label hair

December 03, 2021

What a wonderful experience! You might want to check mine at private label hair

private label hair products
private label hair products

December 01, 2021

What a wonderful experience. You might want to check mine atprivate label hair products\

October 22, 2021

Bringing Back Lost Lover Spells by Traditional Healer involves abilities of my ancestors and a combination of spiritual powers, I deliver powerfully bring back lost lover spells, So many people are looking for the next best thing and many turn to magic to find it. One such area in life is love and while some find it, others lose it because they simply want better. Having experienced perfect love anything after is not the same. For this reason, people use Bring Back Lost Lover Spells.

People all over the world have had success with Powerful Lost Love Spells. Powerful Lost Love Spells contain ancient magic that stirs up the spirits making you attractive once again to the lover you had. Highly focused love magic is easy to cast but the spells are also easily broken. For this reason, anyone using powerful lost love spells needs to know how to cast them and use them properly. Once you know how to cast and use love spells magic can become part of your everyday life.

Love spells can be found everywhere and anywhere. The best love spells are cast my powerful love spells casters and always work. Finding the best love spells to bring back the love you have lost means consulting a love spells caster. Using love spells caster, you get a tailored spell cast for you. This spell matches your circumstances perfectly. This does not mean that spells found on the internet, in magazines, or spells passed on you by someone you trust won’t work. Using a spell caster simply increases the certainty that the spells you use are the best love spells.

Using a spell to find love again is common. However, a lot of people want a specific love, a certain someone, and for this no ordinary love spell to work. To find love again is one thing but when wanting the love back that they once shared with someone only a bring back lost lover spell will work. Bring back lost lover spells use powerful magic that can’t turn back time but can create energy that recreates a love that once existed.


(1) If you want your ex back.
(2) if you always have bad dreams.
(3) You want to be promoted in your office.
(4) You want women/men to run after you.
(5) If you want a child/PREGNANCY SPELL.
(6) You want to be rich.
(7) You want to tie your husband/wife to be
yours forever.
(8) If you need financial assistance.
(9) How you been scammed and you want to recover you lost money.
(10)Stop Divorce
(12) Winning of lottery

Email… WHATSAPP MOBILE NUMBER: +1 506 800 1647

Olivia Hannah
Olivia Hannah

October 09, 2021

Hi everyone I’m Olivia Hannah and am here to share the wonderful work Dr Raypower did for me. After 5 years in marriage with my husband with 2 kids, my husband started acting weird and going out with other ladies and showed me cold love, on several occasions he threatens to divorce me if I dare question him about his affair with other ladies, I was totally devastated and confused until a old friend of mine told me about a spell caster on the internet called Dr. Raypower who help people with relationship and marriage problem by the powers of love spells, at first I doubted if such thing ever exists but decided to give it a try, when I contact him, he helped me cast a love spell and within 48hours my husband came back to me and started apologizing, now he has stopped going out with other ladies and his with me for good and for real. Contact this great love spell caster for your relationship or marriage problem to be solved today via email: or or WhatsApp: +14243308109.

Read more about him on his website:

Leave a comment

Designed and Developed By Seller’s Choice